▪ In 2008, Ed launched 12 employee blogs - with a heavy-up weighting in Q3 and Q4 due to the changes in the macroeconomic environment. The blogs had an average click-thru penetration of 43% (meaning 43% of the employee base visited the intranet to read Ed's blog.) This represented a 12% increase over 2007 performance.▪ Eleven out of the twelve blogs were the #1 or #2 most visited site on the intranet on the day of launch. Overall, this represented 51,840 visits (that's personal connections with employees) during the year. On average, 89% of readers also spent enough time to read Ed's blogs in their entirety.
▪ Unaided awareness and aided awareness were also high - with 86% of employees expressing aided awareness of Ed's blog - and 30% of employees naming Ed's blog as a primary channel of communication on an unaided basis. Additionally, 70% of employees indicated that they had spoken to a leader or a colleague about Ed's blog or re-examined their own projects and priorities based on his communication.
